Central Entrepreneurship Club Hosts “Digitization, Marketing, and Entrepreneurship” Workshop to Develop Business Skills
The Central Entrepreneurship Club, in collaboration with the Student Affairs Deanship, hosted a workshop titled “Digitization, Marketing, and Entrepreneurship” on March 9, 2025, presented by Ms. Shahad Al-Zahim. The session emphasized the importance of digitization, marketing, and entrepreneurship in today’s business landscape. It explored the concept of digitization and its role in transforming paper-based data into digital formats for easier management, distinguishing it from digital transformation and enumeration while highlighting its benefits in enhancing efficiency and reducing costs. The discussion then shifted to marketing, covering its various types from traditional to digital, with a special focus on HubSpot as a powerful AI-driven marketing tool. The workshop concluded with insights into entrepreneurship, explaining its key types and essential skills such as creativity, time management, and negotiation, equipping participants with the knowledge needed to develop successful business ventures aligned with market demands.
