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On Monday, February 16, 2026, the Applied College Club in Tanomah at King Khalid University, in collaboration with the Deanship of Student Affairs – Women’s Section, organized an awareness booth titled “Trend Strategies.” The initiative aimed to support small business owners and equip them with professional tools to compete effectively in the digital landscape. The booth focused on practical solutions for developing an AI-powered chatbot operating 24/7 to enhance customer experience, ensure prompt responses to inquiries, strengthen digital presence, and improve marketing and communication efficiency in alignment with evolving market trends.